15 Tips To Write A Killer Guest Post And Get It Published On High Authority Sites
Writing guest posts is one of the most effective ways to build links and drive traffic to your website. It’s also one of the best ways to get your name out there in the digital marketing community.
Every time I publish a guest post on a high authority blog, I promote it on social media and get my target audience to read it. The traffic generated from these guest posts is far more than the amount of traffic I would’ve received from the same amount of time spent on my own site (especially considering the high bounce rate of my own site).
The key to getting your guest posts published on well-known blogs is to follow their guidelines and provide them with quality content. Here are 15 tips for writing killer guest posts that will get you accepted by top blogs.15 Tips for Writing Killer Guest Posts That Will Get You Accepted by Top Blogs
1. Follow the submission guidelines
This is a no-brainer, but it’s also the most important tip. The first thing you should do when you’re ready to submit a guest post is read the submission guidelines.
There are some blogs that don’t have submission guidelines, but most of them do. It’s not uncommon for bloggers to have specific requirements for their guest posts. For example, they might ask you to include a certain number of images or videos in your post.
If you don’t follow the submission guidelines, your chances of getting accepted are close to zero.
2. Write a killer pitch
The next thing you should do is write a killer pitch. You’ll need to convince the blogger that your post is worth publishing on their blog. The best way to do this is by telling them exactly why your post is going to be useful for their readers.
You can do this by writing a short paragraph that describes the benefits of your post. Make sure you use clear and concise language and avoid any fluff or filler.
Here’s an example of a killer pitch:
Hey James, I’m a big fan of your blog. I recently read your post about the 10 most important SEO tips for beginners and thought it was really helpful. I’ve been thinking about writing a post on the best ways to optimize your site for mobile devices, and I think it would be a great fit for your blog. Here are some of the topics I plan to cover: Why mobile optimization is important
The best ways to optimize your site for mobile devices
3 tools that will help you make your site mobile-friendly Let me know what you think. Thanks! – John Smith
In this example, I’ve added a personal touch by mentioning that I’m a fan of the blog. I’ve also made it clear that I have something to offer in return for an opportunity to guest post.
When you’re pitching your guest post, it’s a good idea to let the blogger know that you have something to offer in return for an opportunity to guest post.
The more you can offer, the better your chances of getting a guest post published on their blog.
Here are some ideas for what you can offer:
Expertise. If you’re a content marketing expert, let the blogger know that you have a lot of experience in this area and would be happy to share your knowledge with their readers.
3. Make it easy for them
Once you’ve got your pitch ready, make it as easy as possible for the blogger to publish your post. Include a photo of yourself or a link to your Facebook page or Twitter account. You should also include a link to your website so that the blogger can easily find out more about you. If you’re offering a giveaway, including the terms and conditions of the competition. And if you’re looking for a link back to your website, make sure that you ask for it at the end of your pitch.
4. Keep it short and sweet
You don’t want to overwhelm the blogger with information, so keep your pitch short and sweet. You should also be specific about what you want from them. If you’re looking for a link back to your website, ask for it. If you’re looking for a review of your product, tell them what you want them to say about it.
5. Include a photo or infographic
If you have a photo or infographic that you think will help the blogger understand your product, include it in your pitch. If you’re pitching a travel blog, for example, you might want to include an infographic about where you’re going to be traveling.
6. Mention a few of the blogger’s recent posts
If you see that the blogger has written about something similar to your product, mention it in your pitch. For example, if you’re pitching a fashion blog and you know that the blogger recently wrote about shoes, mention it in your pitch.
7. Include a link to your website
This is the most important part of your pitch. Include a link to your website, so that the blogger can learn more about you and your product.
8. Include a link to your press kit
If you have a press kit, include a link to it. A press kit is an online document that contains information about your company and product. It should include photos, videos, and any other relevant information that might be useful to journalists.
9. Mention any relevant awards or accolades
If you’ve won any awards or have been featured in any publications, don’t be afraid to mention it. It shows that you’re a serious company and will only help your chances of getting featured.
10. Mention what you want from the blogger
It’s important to be clear about what you want from the blogger. Do you want them to write a review of your product? Do you want them to feature it in their blog post? Or do you just want them to mention your product in their blog post?
11. Close the email with a call to action
You’ve built up your pitch, so now it’s time to close it off with a call to action. This is your chance to get the blogger interested in your product. Ask them to check out your website, try out your app, or take a look at your service.
Remember: You’re not asking for anything here. Just be friendly and make it easy for the blogger to take the next step.
12. Include a personal note
The best pitches are personalized, so don’t forget to include a short note at the end of your email. This is your chance to show the blogger that you’ve taken the time to read their blog and get to know them a little better.
13. Don’t be afraid to ask for a response
Some bloggers will respond to your email, and some won’t. Don’t be afraid to follow up with them if you don’t hear back from them. If you’ve followed all of the steps above, there’s no reason why they should ignore your email.
14. Don’t be discouraged if you don’t get a response
Some bloggers are so busy that they simply don’t have time to respond to every email. If you don’t hear back from them, try sending your pitch again in a few weeks.
15. Don’t give up!
It can take a lot of time and effort to get your first guest post published. If you don’t hear back from a blogger, try pitching them again in a few weeks and also post your guest post on other high authority websites.
How to Get Your First Guest Post Published Once you’ve followed the steps above, it’s time to send your pitch.
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